Press Releases

Southeastern Freight Lines Opens New Service Center in Greenville, SC Region

New Facility Enables Growth and Advancements to Serve Customers

LEXINGTON, S.C. (Oct. 19, 2020) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, today announced the opening of a relocated service center in Piedmont, South Carolina, serving the greater Greenville region.

The new service center, located at 515 Sagitairus Way, consists of 207 dock doors, a large appointment warehouse and 230 associates. It is housed on 110 acres, allowing for future growth, and features a Fleet Services Shop as well as a large open office space equipped with a state-of-the-art conference room for meetings and training.

“We recently celebrated serving the Greenville market for more than 60 years and this new facility will provide the capacity for us to grow and serve our customers for many years to come,” said Patrick Trahan, service center manager. “From when we first opened our doors to today, our goal has always been the same – to meet or exceed the needs of our customers, every single time.”

Originally located inside an old railroad warehouse, the Greenville service center opened for business in 1959 with only 10 dock doors and 16 associates. Since the service center’s development at its most recent location of 710 Mauldin Road in 1964, the facility expanded five times throughout the past 55 years, growing and improving with every addition.


Southeastern Freight Lines Launches Final Mile Service System-Wide

350+ Trucks Ready to Make Residential, Store Deliveries

LEXINGTON, S.C. (Sept. 17, 2020) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, today announced its Final Mile service is now available across all 89 service centers via a fleet of more than 350 trucks.

Southeastern's Final Mile trucks are the smallest in its fleet, offering residential deliveries as well as deliveries to freestanding retail stores, locations where a dock is not available and strip malls with limited access, among others.

"As we continue to enhance the 'Quality Without Question' service our customers have come to expect, we have strategically built our final mile service over time. We started with a small number of trucks in select markets to test both efficiencies and market demand," said Rob Smith, vice president of service center operations at Southeastern Freight Lines. "With more than 350 trucks now in our fleet, our company is better equipped to efficiently make final mile deliveries across our footprint. Coupled with an increase in demand, we are seeing a 70% increase in daily residential deliveries since last June. We expect that growth to continue."

Southeastern's commitment to Quality Without Question service translates to its Final Mile offering, providing 99.3% on-time service to date. All drivers go through the same comprehensive training and are equipped with branded uniforms and trucks, whether driving a large tractor-trailer or a Final Mile truck.

Southeastern has been a leader in innovation across the fleet industry since its first onboard technology launched more than 27 years ago by consistently upgrading its technology to meet market demands. Its software provides accurate and timely identification of Final Mile deliveries, helps educate the Final Mile customer in what to expect from their delivery and allows customers to handle their appointment and delivery requirements at their convenience online. Features include:

  • Real-time tracking with 100% visibility
  • Automatic delivery status updates
  • APIs allow shippers to integrate their e-commerce shopping carts to the Southeastern system (rate quotes, pickup requests, tracking, etc.)
  • Ability to use emails and phone numbers of residential customers to send links for self-appointments. This allows the customer to request a contact before arrival and grant Southeastern permission to deliver without being present.
  • Driver mobile allows the driver to take a picture to confirm delivery when the customer is not present
For more information, visit the services page on www.sefl.com.


Southeastern Freight Lines Recognized as Best Employer in South Carolina by Forbes

LEXINGTON, S.C. (Aug. 25, 2020) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, today announced its recognition as Best Employer in South Carolina by Forbes.

Forbes partnered with market research company Statista to pinpoint organizations liked best by employees in its second annual ranking of America's best employers by state.

"At Southeastern, we believe strongly in our culture and values, and that it's what sets us apart. This recognition from Forbes, based on feedback from our employees, is a testament to our people-first culture," said Richard Slater, vice president of field sales at Southeastern Freight Lines. "We offer a commitment to excellence in all we do, serving our associates and communities, comprehensive training, safe and well-maintained equipment and a competitive pay and benefits package."

South Carolina is home to Southeastern's corporate office in Lexington as well as five service centers located in Augusta, Charleston, Columbia, Florence and Greenville. The company is celebrating its 70th anniversary this year, including 70 years of service out of the Columbia service center.

Seventy years ago, serving as Southeastern's corporate office and headquarters, the Columbia service center originally employed eight people who served the corporate office and also ran the terminal. Today, the Columbia service center has grown to 102 dock doors and more than 160 employees and is located at 4025 Sunset Blvd. The corporate office employs an additional 540 employees out of its Lexington, South Carolina, headquarters at 420 Davega Road.

The ranking was compiled by surveying 80,000 Americans working for businesses with at least 500 employees. Surveys were conducted on a rolling basis from October 2019 to May 2020, and responses regarding the same employers were compared throughout the process, accounting for results collected before and after the onset of the pandemic.

For more information about working at Southeastern, visit the careers page on www.sefl.com.

About Southeastern Freight Lines
Southeastern Freight Lines, a privately-owned regional less-than-truckload transportation services provider founded in 1950, specializes in next-day service in the Southeast and Southwest and operates 89 service centers in 13 states, Canada and Puerto Rico. Southeastern has a network of service partners to ensure transportation services in the remaining 36 states, the U.S. Virgin Islands and Mexico. Southeastern Freight Lines provides more than 99.35% on-time service in next day lanes. A dedication to service quality and a continuous quality improvement process that began in 1985 has been recognized by more than 450 quality awards received from customers and associations. For more information, please visit www.sefl.com and www.facebook.com/SoutheasternFreight.

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Media Contact:
Sarah Osment
Largemouth Communications (on behalf of Southeastern Freight Lines)
sarah@largemouthpr.com
(919) 459-6457


Southeastern Freight Lines’ Columbia and Atlanta Service Centers Celebrate 70 Years of Service

LEXINGTON, S.C. (April 16, 2020) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, is celebrating its 70th anniversary of providing quality without question service after its founding in 1950, including 70-year milestones at its first service centers in Columbia, South Carolina, and Atlanta.

Starting the Journey in South Carolina
Then, serving as Southeastern’s corporate office and headquarters, the Columbia service center originally employed seven to eight people who served the corporate office and also ran the terminal. Today, the Columbia service center has grown to 102 dock doors and more than 161 employees and is located at 4025 Sunset Blvd. The corporate office employs an additional 542 employees out of its Lexington, South Carolina, headquarters at 420 Davega Road.

Expanding to Atlanta
Even when Founder W.T. Cassels Sr. made the first deliveries for Southeastern Freight Lines from Columbia, he was already planning the company’s expansion into Georgia. The Atlanta service center was the second Southeastern terminal to open and operated out of a filling station for the first few years. There were no interstates in the 1950s, so drivers traveled on a two-lane road from Columbia to Atlanta. Today, the facility has grown to 140 dock doors and more than 330 associates and is currently located at 4061 Moreland Avenue in Conley, Georgia.

Building a Legacy
To start Southeastern Freight Lines, Cassels Sr. took out a loan for $5,000 for working capital and started with 12 trucks, 20 people and a philosophy about how to run his business.

“Our company has weathered many storms since my grandfather made Southeastern’s first delivery, and I’m proud to carry forward his legacy of building roots in each community where we operate,” said W. Tobin Cassels III, president of Southeastern Freight Lines. “While the trucking industry has evolved in many ways over the past 70 years, along with the changing landscape of technology and infrastructure, the mission of the company remains the same: to meet or exceed the needs of every customer – every single time.”

The company now operates 89 service centers, employing more than 8,211 associates across 13 states, Canada and Puerto Rico, and has undergone numerous upgrades in trucks and trucking technologies to provide essential services and support the country’s vital supply chain needs.

Visit the Southeastern Freight Lines YouTube channel to learn more about the founding and history of the company from Chairman W.T. Cassels Jr.


Southeastern Freight Lines Serves 6,200 Hours in 2019

Employees Give Back Through “Southeastern Serves” Program

LEXINGTON, S.C. (Feb. 3, 2020) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, today announced its participation in more than 6,200 total hours of community service across 94 projects in 2019 as part of the “Southeastern Serves” program.

Southeastern Serves is a program dedicated to giving back to communities across Southeastern’s footprint by having associates of all levels get involved with providing for the less fortunate.

“Since the first truck pulled away from a loading dock in 1950, Southeastern has been engrained in the communities it serves. The Southeastern Serves program allows us to pay-it-forward and give back to the communities who support us year after year,” said Mike Heaton, senior vice president of sales and marketing at Southeastern Freight Lines. “We are proud of our ongoing commitment to provide quality service not only to our customers but to less fortunate individuals throughout the footprint we serve.”

This year, more than 1,400 participants, including Southeastern associates, friends and family members, volunteered for projects ranging from serving meals to families in need, to volunteering at veteran organizations, homeless shelters and domestic abuse shelters. A few examples across the Southeastern footprint include:

In September 2019, Southeastern team members across the Carolinas and Virginia, worked with Samaritan’s Feet to attend title one schools where 42 salary employees spent 127 hours serving over 400 children, washing their feet, getting to know the children and donating shoes and socks to each child. Samaritan’s Feet believes a new pair of shoes and the act of foot-washing can give children hope and the opportunity for a better life.

In Texas, 19 Southeastern associates and family members from Tyler and Waco, volunteered 92 hours at Hunger for Love’s Christmas Under the Bridge event, helping decorate and serve food and beverages. Tyler associate Robin Kennedy oversaw Santa’s Tent at the event and was able to collect more than 600 donated toys from local businesses and associates, gifted to more than 200 boys and girls. Hunger for Love fosters relationships with the homeless community and under-resourced families in Tyler, where they meet on Saturday mornings for a hot, fresh breakfast, clothing and hygiene distribution, worship and a bagged lunch to take home.

A few months later, the Southeastern sales and marketing associates from Lexington, South Carolina partnered with Providence Home to help give a Christmas devotion, serve desserts and fellowship with residents. They also left gifts for the residents to enjoy on Christmas morning. Providence Home helps stabilize living conditions for dislocated men and encourages self-sufficient living through progressive, spiritually dynamic ministry.

Additionally, Southeastern sent 19 volunteers in Greenville, South Carolina to serve 95 hours at The SonShine Club, preparing and serving food, while also cleaning and providing gift bags for members. The SonShine Club provides special needs adults a safe space to meet with their peers to enjoy music, fitness, games, arts and crafts, bible study and lunch at no charge.

“As we enter our 70th year in business, it is humbling to see the ongoing commitment of Southeastern to support so many deserving organizations and individuals through the Southeastern Serves program. We look forward to honoring that commitment with community service projects throughout 2020 and beyond,” said Heaton.

This is the eighth year for the Southeastern Serves program.


Southeastern Freight Lines Recognized as J.B. Hunt Regional Carrier of the Year

LEXINGTON, S.C. (Dec. 23, 2019) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, has been recognized as the 2019 Regional Carrier of the Year by J.B. Hunt Transport Services, Inc.

J.B. Hunt recognizes distinguished LTL carriers who demonstrate transportation excellence throughout the year. The transport services company chooses the “best of the best” in carrier performance and value, based on its defined Metrics of Excellence, including business relationship, customer service, operations, pricing and technology.

"We are honored to be recognized by J.B. Hunt as the Regional Carrier of the Year for 2019," said Austin Miller, national account manager for Southeastern Freight Lines. “This recognition is a testament to the hard work dedicated to providing quality without question service for every customer shipment. We give thanks to J.B. Hunt and everyone in the Southeastern family for making this possible.”

Miller accepted the award from Kevin Housley, LTL carrier relations manager for J.B. Hunt in November 2019.


Southeastern Freight Lines’ Greenville Service Center Celebrates 60 Years of Service

LEXINGTON, S.C. (Dec. 16, 2019) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, is celebrating 60 years of quality without question service at the Greenville, South Carolina service center.

Originally located inside an old railroad warehouse in the northwest textile region of Greenville, the service center opened for business in 1959, with 10 dock doors and 16 associates.

In 1964, the service center was built where it stands today at 710 Mauldin Road in Greenville and has expanded five times throughout the past 55 years, growing and improving with every addition to its current size of 122 doors with 233 associates.

With continued economic growth in the region, Southeastern recently purchased land in Piedmont, South Carolina and is building a brand-new service center with 200 dock doors. The center will feature the largest educational conference room in the company, a bunk house and an appointment warehouse. The 110-acre property will also allow for future growth.

“Employees from the early days of the service center recall how the old railroad warehouse was built on pole piling with floors made of wood, making it impossible to use a forklift or roll a heavy float across the floor. Everything had to be moved by hand trucks or floats. As one of our oldest facilities, the history behind the Greenville service center is heartwarming and reminds us of who we are and how far we’ve come,” said Southeastern President W.T. “Tobin” Cassels, Southeastern Freight Lines. “As we celebrate this 60-year milestone with our talented team, we look forward to continued growth in the region. Our new service center will provide capacity to our valued customers for many years to come.”

The Greenville service center was the 6th service center opened by Southeastern Freight Lines since its founding in 1950. The company now operates 89 service centers spanning 13 states, Canada and Puerto Rico, and has undergone numerous upgrades in trucks and technologies.


Southeastern Freight Lines Recognized as Analytics Achievers in Trimble Ovation Awards

LEXINGTON, S.C. (Oct. 15, 2019) Southeastern Freight Lines, a leading provider of regional less-than-truckload (LTL) transportation services, received the title of Analytics Achievers in the 2019 Trimble Ovation Award Best in Data Utilization category.

Presented at the 2019 in.sight user conference + expo, the Ovation Awards celebrate Trimble customers that have best leveraged technology through innovations in integration, custom-tailored applications, process implementation, training methods and more.

Southeastern was recognized for the streamlined migration of its 3,000-vehicle fleet from automatic on-board recording device (AOBRD) driver logs to electronic logging device (ELD) driver logs.

"We are honored to be recognized by Trimble for the second year in a row," said Michael Owings, vice president of corporate services and support for Southeastern Freight Lines. “With the deadline to migrate to ELD approaching, carriers across the nation have been facing this same undertaking. With our dedicated team closely working with Trimble, we were able to effectively measure resource utilization to ensure a smooth transition.”

Bill Brown, consultant and retired Manager of Fleet Telematics for Southeastern Freight Lines, accepted the award at the conference, held Sept. 15 – 18 at the George R. Brown Convention Center in Houston.

“With Bill’s work on the migration, in one three-day period our testing and changes led to a major breakthrough in how we handle malfunction and diagnostics (M&Ds) in our ELD driver logs,” added Owings.


Southeastern Freight Lines’ West Palm Beach Service Center Celebrates 30 Years of Service

LEXINGTON, S.C. (September 16, 2019) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, is celebrating 30 years of quality without question service at its West Palm Beach, Florida, service center.

Originally located at 3250 45th Street, the service center opened for business in the fall of 1989, with seven dock doors and 10 associates. Since then, the facility has grown to 92 dock doors and more than 89 associates, with two original employees, and is currently located at 201 Ave P Riviera Beach in West Palm Beach, Florida.

Line Haul Drivers Todd Spencer and Fernando Matthew are also celebrating professional milestones, as they have been at the West Palm Beach service center since its opening in 1989 and remain active with Southeastern today.

“Over the past three decades, Southeastern has been a part of the West Palm Beach community, providing quality without question service to the region,” said Nicholas Crawford, service center manager, Southeastern Freight Lines. “We thank our dedicated team members like Todd and Fernando for playing key roles in growing our team and shipments year-over-year. From when we first opened this service center to today, our goal has always been the same: to meet or exceed the needs of every customer – every single time.”

The West Palm Beach service center was the 25th service center opened by Southeastern Freight Lines since its founding in 1950. The company now operates 89 service centers spanning 13 states, Canada and Puerto Rico, and has undergone numerous upgrades in trucks and trucking technologies.


Southeastern Freight Lines’ Miami Service Center Celebrates 30 Years of Service

LEXINGTON, S.C. (August 13, 2019) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, is celebrating 30 years of quality without question service at its Miami, Florida, service center.

Originally located at 8900 Northwest 79th Avenue in Medley, Florida, the service center opened for business in the summer of 1989, with 20 dock doors and 39 associates. Since then, the facility has grown to 103 dock doors and over 143 associates, with two original employees, and is currently located at 5875 Northwest 72nd Avenue in Miami, Florida.

Line Haul Driver Anthony Davis and Pickup and Delivery Driver Tony Garcia also celebrate professional milestones, as they have been at the Miami service center since its opening in 1989 and remain active with Southeastern today.

“Dedicated team members like Anthony and Tony play an important role in the growth and development we have experienced in Miami over the last three decades,” said Luis Arias, service center manager, Southeastern Freight Lines. “As we celebrate this milestone with our incredibly talented team, we’re thrilled to continue growing in our year-over-year shipments and serving the region for years to come.”

The Miami service center was the 24th service center opened by Southeastern Freight Lines since its founding in 1950. The company now operates 89 service centers spanning 13 states, Canada and Puerto Rico, and has undergone numerous upgrades in trucks and trucking technologies.


Southeastern Freight Lines’ Waynesboro Service Center Celebrates 20 Years of Service

LEXINGTON, S.C. (May 3, 2019) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, is celebrating 20 years of quality without question service at its Waynesboro service center.

Originally located at 319 Dinwiddie Avenue in Waynesboro, Virginia, the service center opened for business on May 3, 1999, with six dock doors and 8 associates. Since then, the facility has grown to 45 dock doors and over 25 associates, with two original employees, and is currently located at 5326 Crowe Drive in Mount Crawford, Virginia.

Line Haul Drivers Bruce Plaster and David Butler also celebrate professional milestones, as they have been at the Waynesboro service center since its opening on May 3, 1999 and remain active with Southeastern today.

"Two decades ago, the Waynesboro service center opened its doors and brought a new culture of trucking to the region," said Jason Martin, service center manager, Southeastern Freight Lines. "Dedicated team members like Bruce and David play a pivotal role in continuing to grow our team and shipments year-over-year for generations to come. We look forward to seeing this testament and commitment to providing quality without question service throughout the region to our current and future customers."

The Waynesboro service center was the 52nd service center opened by Southeastern Freight Lines since its founding in 1950. The company now operates 89 service centers spanning 13 states, Canada and Puerto Rico, and has undergone numerous upgrades in trucks and trucking technologies.


Southeastern Freight Lines’ Fredericksburg Service Center Celebrates 20 Years of Service

LEXINGTON, S.C. (April 16, 2019) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, is celebrating 20 years of quality without question service at its Fredericksburg, Virginia, service center.

Originally located at 8717 Jefferson Davis Highway in Fredericksburg, Virginia, the service center opened for business in the spring of 1999, with 12 dock doors and 11 associates. Since then, the facility has grown to 70 dock doors and over 44 associates, with two original employees, and is currently located at 42 Sage Lane in Falmouth, Virginia.

Line Haul Driver Roy Hazelwood and Inbound Freight Handler Wayne Lloyd are also celebrating professional milestones, as they have been at the Fredericksburg service center since its opening in 1999 and remain active with Southeastern today.

"Dedicated team members like Roy and Wayne play an integral role in the growth we have experienced in Fredericksburg over the last two decades," said Justin Proffitt, service center manager, Southeastern Freight Lines. "As we celebrate this milestone with our incredibly talented team, we’re excited to continue growing in our year-over-year shipments and serving the region for years to come."

The Fredericksburg service center was the 51st service center opened by Southeastern Freight Lines since its founding in 1950. The company now operates 89 service centers spanning 13 states, Canada and Puerto Rico, and has undergone numerous upgrades in trucks and trucking technologies.


Southeastern Receives Home Depot’s 2019 LTL/Carpet Carrier of the Year Award

LEXINGTON, S.C. (February 8, 2019) Southeastern Freight Lines, a leading provider of regional less-than-truckload (LTL) transportation services, has received Home Depot’s 2019 LTL/Carpet Carrier of the Year Award. Home Depot recognized Southeastern based on outstanding performance in key metrics, general ease of doing business and responsiveness to special requests and disaster recovery.

The key metrics within this award are based on Home Depot’s ‘Rack and Stack’ metrics which measure adherence to transit time standards, gap time of final delivery and ability to provide electronic status updates within defined time-frames.

"The Home Depot has a very large and sophisticated supply chain and being recognized for this award is truly an honor," said Southeastern Senior Vice President of Corporate Planning and Development Woody Lovelace. "It is not only a testament to our Southeastern team’s commitment to handling their shipments, but also our concern in managing our relationship with sincere care and integrity."

This award was presented to recipients in Atlanta, Georgia during The Home Depot’s annual Executive Carrier Conference on January 25, 2019.


Southeastern Freight Lines’ Dalton Service Center Celebrates 35 Years of Service

LEXINGTON, S.C. (February 5, 2019) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, is celebrating 35 years of quality without question service at its Dalton, Georgia, service center.

Located at 180 Cross Plains Boulevard in Dalton, Georgia, the service center opened for business in the winter of 1984, with 12 dock doors and 18 associates. Since then, the facility has grown to 168 dock doors and over 200 associates, with one original employee.

Line Haul Driver William (Bill) Darnell is also celebrating a professional milestone, as he has been at the Dalton service center since its opening in 1984 and remains active with Southeastern today.

“As we celebrate this milestone in Dalton, it’s incredible to reflect on the meaningful relationships we’ve built with our customers and that Bill has been able to experience all of this first hand over his 35 years with our Southeastern team,” said Jeff Sittnick, service center manager, Southeastern Freight Lines. “We’re excited to continue growing our shipments, serving the region and witnessing the momentum of our great team year-after-year.”

The Dalton service center was the 16th service center opened by Southeastern Freight Lines since its founding in 1950. The company now operates 89 service centers spanning 13 states, Canada and Puerto Rico, and has undergone numerous upgrades in trucks and trucking technologies.


Southeastern Freight Lines Serves 3,617 Hours in 2018

LEXINGTON, S.C. (January 22, 2019) Southeastern Freight Lines, the leading provider of regional less-than-truckload (LTL) transportation services, today announced its participation in 3,617 total hours of community service, completing 90 projects, in 2018 as part of the “Southeastern Serves” program.

Southeastern Serves is a program dedicated to giving back to communities across Southeastern’s footprint by having associates of all levels get involved with providing for the less fortunate.

“We are proud to share our commitment of providing quality service not only to our customers but to less fortunate individuals throughout the communities we serve,” said Mike Heaton, senior vice president of sales and marketing at Southeastern Freight Lines. “Through the Southeastern Serves program, we are able to strengthen the communities who support us year after year through giving back.”

This year, 1,065 participants, including Southeastern associates, friends and family members, volunteered for projects ranging from providing Christmas presents and serving meals for children in need, to doing yardwork for elderly community members.

Most recently, the Southeastern team in Laredo, Texas, delivered wrapped toys and celebrated the holidays with a pizza and juice box party for over 80 children at a local at-risk elementary school. After learning that a few second-grade teachers at Jesus A. Kawas Elementary School didn’t have the outcome they were looking for during a holiday plate sale fundraiser, the Laredo team decided to intervene and ensure each student had a gift to open on Christmas.

A few months prior, the Southeastern Finance and Accounting Department served a southern-cooked meal from Hudson’s Smokehouse to the Palmetto Place Children’s Shelter, a group home for children and teens who have faced abuse, abandonment, neglect, and/or homelessness in Columbia, South Carolina.

Additionally, the Southeastern team in Miami, Florida, spent the day cooking and serving breakfast – which ranged from pancakes, sausage, eggs, juice and pastries – to the families of children at the Ronald McDonald House Charities of South Florida.

“The commitment of Southeastern to support so many deserving organizations and individuals through the Southeastern Serves program is humbling. We look forward to the new community service projects that await us in 2019,” said Heaton.

This is the seventh year for the Southeastern Serves program.


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